{"id":46,"date":"2025-11-03T19:02:03","date_gmt":"2025-11-03T19:02:03","guid":{"rendered":"https:\/\/hirisummit.com\/portal\/?p=46"},"modified":"2025-11-03T16:45:21","modified_gmt":"2025-11-03T21:45:21","slug":"multi-channel-marketing-for-multi-channel-distribution-success-strategies-for-effective-marketing-in-a-complex-and-competitive-market-amanda-williams-communications-planning-and-influencer-bra","status":"publish","type":"post","link":"https:\/\/hirisummit.com\/portal\/multi-channel-marketing-for-multi-channel-distribution-success-strategies-for-effective-marketing-in-a-complex-and-competitive-market-amanda-williams-communications-planning-and-influencer-bra\/","title":{"rendered":"05. Multi-Channel Marketing for Multi-Channel Distribution Success: Strategies for Effective Marketing in a Complex and Competitive Market"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5-Multi-Channel Marketing for Multi-Channel Distribution Success-Panel\" src=\"https:\/\/player.vimeo.com\/video\/1132216141?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Panelists:<\/em><\/strong>\u00a0 Steve Booz, Vice President, Marketing &amp; Product Management| Westlake Corp. &#8211; Daniela Morales, Group Brand Marketing Manager | Assa Abloy &#8211; Jon Zasiebida, Global Brand Director | Robert Bosch Tools<\/p>\n\n\n\n<div class=\"hs-web-interactive-inline\" style=\"\" data-hubspot-wrapper-cta-id=\"198883038215\"> \n <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/click?encryptedPayload=AVxigLJDVb5jY5b8BRkGTFb2lg8TaYTCB7lNAbreFyfxaf6pBOxDaolMebQT6dEaqHBCqdlBb0ewm2uAQJ7XJGjngHomEnFZsrmjU1ce4gB7q6L3DABkDuXqgeUxtUBa6DyGn5gwZA0UfALUu5%2BptYaF2xy%2FR59YIfxpPZipS%2BlIvQbbvtZjQqu%2Byw3YHJWQC7hvYlYIOLh1hN%2Fflz5m%2BF52l0b7bpBuDz56I%2BF0WbUsmgQUvbt%2F%2B7dODAljMVihdlAAJbD1eaWuvdTb5R0NHvpL958j44X2Gbe2usKagbn0l87HEClY5i9ttpndu5epoCOOE%2FqlZmGxhmEGizff9x4yx3zGRUsDMhq2RH4bbA1Qf45mlWY%3D&amp;portalId=7162268\" class=\"hs-inline-web-interactive-198883038215   \" data-hubspot-cta-id=\"198883038215\">Download Associated PDF<\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Panelists:\u00a0 Steve Booz, Vice President, Marketing &amp; Product Management| Westlake Corp. &#8211; Daniela Morales, Group Brand Marketing Manager | Assa Abloy &#8211; Jon Zasiebida, Global Brand Director | Robert Bosch Tools Download Associated PDF<\/p>\n","protected":false},"author":5,"featured_media":152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wds_primary_category":0,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-summit","category-day-1"],"taxonomy_info":{"category":[{"value":3,"label":"2025 Summit"},{"value":4,"label":"Day 1"}]},"featured_image_src_large":["https:\/\/hirisummit.com\/portal\/wp-content\/uploads\/sites\/2\/2025\/11\/HIRI-2025-Spkr-Title-Slides-06-1024x576.png",1024,576,true],"author_info":{"display_name":"Bryan Rippeon","author_link":"https:\/\/hirisummit.com\/portal\/author\/bryan\/"},"comment_info":0,"category_info":[{"term_id":3,"name":"2025 Summit","slug":"2025-summit","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":13,"filter":"raw","cat_ID":3,"category_count":13,"category_description":"","cat_name":"2025 Summit","category_nicename":"2025-summit","category_parent":0},{"term_id":4,"name":"Day 1","slug":"day-1","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":3,"count":7,"filter":"raw","cat_ID":4,"category_count":7,"category_description":"","cat_name":"Day 1","category_nicename":"day-1","category_parent":3}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":5,"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":108,"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/posts\/46\/revisions\/108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/media\/152"}],"wp:attachment":[{"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hirisummit.com\/portal\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}