{"id":77,"date":"2025-11-03T19:26:16","date_gmt":"2025-11-03T19:26:16","guid":{"rendered":"https:\/\/hirisummit.com\/portal\/?p=77"},"modified":"2025-11-03T16:47:35","modified_gmt":"2025-11-03T21:47:35","slug":"balancing-act-navigating-the-challenges-of-serving-both-diy-and-pro-customers-in-the-home-improvement-retail-landscape-jennifer-castenson-vice-president-of-ambassador-industry-partner-program","status":"publish","type":"post","link":"https:\/\/hirisummit.com\/portal\/balancing-act-navigating-the-challenges-of-serving-both-diy-and-pro-customers-in-the-home-improvement-retail-landscape-jennifer-castenson-vice-president-of-ambassador-industry-partner-program\/","title":{"rendered":"11. Balancing Act: Navigating the Challenges of Serving Both DIY and Pro Customers in the Home Improvement Retail Landscape"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"11-Balancing Act-Panel Day 2\" src=\"https:\/\/player.vimeo.com\/video\/1132583032?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Panelists:\u00a0 <\/em><\/strong>Gerardo Soto, Vice President, Media and Sports Marketing | Lowe\u2019s Companies-Allison Flatjord, Vice President Marketing and Ecommerce | Do it Best Corp.-Deidre Myers, Director of Market Intelligence | Ferguson Enterprises<\/p>\n\n\n\n<div class=\"hs-web-interactive-inline\" style=\"\" data-hubspot-wrapper-cta-id=\"198883038298\"> \n <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/click?encryptedPayload=AVxigLLNxrV4kqhGuX2%2Fg2RxLKswDwhyzdKDePvCVUFhgIj%2B%2BLSW8rvMdxFTcxDPddPXltNuU1KkPFX%2Bq2o6HB0rJgLlpJBfE0oyZCNiJ%2F7ejUgNGlxnXc1pXyGPYoRLO3uP5NH1G05WcoB63ghOK0AyPiK8p5NdqimkR3CO4IMwfkMuk0HEFrye%2B1eCO31snIjVovKE2iQEDl9kR5dKfOAUutN%2Fy6L9UAUHLC3lNcaMmDgX0Ys3YXDgcdWshL4flWj82ZD0p33yxC%2B5d2pkfniSSgbshrRlrKgafeRY&amp;portalId=7162268\" class=\"hs-inline-web-interactive-198883038298   \" data-hubspot-cta-id=\"198883038298\">Download Associated PDF<\/a> \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Panelists:\u00a0 Gerardo Soto, Vice President, Media and Sports Marketing | Lowe\u2019s Companies-Allison Flatjord, Vice President Marketing and Ecommerce | Do it Best Corp.-Deidre Myers, Director of Market Intelligence | Ferguson Enterprises Download Associated PDF<\/p>\n","protected":false},"author":5,"featured_media":158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wds_primary_category":0,"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-summit","category-day-2"],"taxonomy_info":{"category":[{"value":3,"label":"2025 Summit"},{"value":5,"label":"Day 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