2025 Home Improvement Insights Summit

Stay Ahead of the Changes Impacting the Home Improvement Industry

  • October 22-23, 2025
  • Chicago, IL

Know Your Market.
Anticipate Change.
Drive Innovation.

The HIRI Home Improvement Summit brings together manufacturers, retailers, partners and all whose success is tied to the home improvement industry.

Most attendees work in strategy, insights and marketing and come to the Summit to craft smarter strategies, improve planning, and make better decisions. This is your opportunity to meet and network with representatives from the leading brands, partners, and experts in the home improvement industry.

Gather with experts in the housing and home improvement markets, as well as with colleagues and peers in the industry, to stay ahead of changes among customers and market drivers.

From the future of home improvement to the data behind it, we’ll dive deep into issues related to current events, marketing and media, technology and innovation, and health and the environment as well as issues shaping the industry now and in the future.

Wednesday

October 22 | 12:00pm – 5:30pm

  • 2026 economic Outlook
  • Future-Proofing the Home Improvement Market: Key Drivers Shaping the Remodeling Landscape
  • Consumers Mindset Shifts: Navigating Changing Values and Behaviors in the Home Improvement Industry
  • Closing the Gap: Understanding and Addressing the Residential Construction Labor Shortage
  • Building an Effective Multi-Channel Distribution Strategy
  • How Climate Change and Resilience Will Reshape the Home and Housing Industry

Thursday

October 23 | 8:00am – 12:00pm

  • Navigating New Policies: The Impact of the 2025 Administration on the Home Improvement Industry
  • Artificial Intelligence in Home Improvement & Remodeling: Transforming the Pro Experience
  • Balancing Act: Navigating the Challenges of Serving Both DIY and Pro Customers in the Home Improvement Retail Landscape
  • 20 Home Design Trends for 2026
  • Pro Experience: The Evolving Digital Channel

Michael Anschel

Principal | OA Design+Build

Matt Carmichael

Editor of What the Future | IPSOS

Jennifer Castenson

Vice President of Ambassador & Industry Partner Programs | Buildxact

Grant Farnsworth

President | The Farnsworth Group

Allison Flatjord

Vice President Marketing and Ecommerce | Do it Best Corp.

Russ Kathrein

Vice President of Lumber & Building Materials | Do it Best Corp.

Dave King

Executive Director | HIRI

Joanna Lee

Brand Strategy Executive Director | Wray Ward

Danushka Nanayakkara-Skillington

Assistant Vice President for Forecasting and Analysis | National Association of Home Builders (NAHB)

Kara Ng

Senior Economist | Zillow

Ken Simonson

Chief Economist | Associated General Contractors of America

Gerardo Soto

VP Media & Sports Marketing | Lowe’s Companies

Todd Tomalak

Principal | Zonda

Wade Weissmann

Owner | Wade Weissmann Architecture

Michael Zdinak

Director | S&P Global

Marriott Marquis Chicago

2121 South Prairie Ave, Chicago, IL 60616

All sessions of the HIRI Summit will take place at the Marriott Marquis Chicago. The hotel is offering special rates for attendees for bookings from October 20th to October 23rd.

We take pride in offering generous cancellation and ticket transfer policies. Learn more in the FAQ.

DeadlineHIRI MembersNon-Members
Early Bird Savings!Before August 1$725$800
Standard (Online)Before October 10$775$900
Onsite/Day OfOctober 10 – 23$825$975

Receive an additional 15% OFF each registration when you
register 3 or more paid attendees from the same company.

Is the HIRI Summit open to non-members?

Yes! HIRI’s annual Home Improvement Insights Summit is open to all stakeholders in the home improvement industry, including non-members.

Is there a virtual attendance option?

This year, the HIRI Insights Summit will be solely an in-person event. Too much value is lost when you’re not in the room during the larger discussions and when you are not physically present to engage in smaller side-discussions with other attendees. Thus, in order to provide the most value to attendees, the 2024 HIRI Insights Summit is an in-person only event. We look forward to seeing you in-person!

My company is a HIRI member. Is there a discount?

Yes! One of the many perks of HIRI membership is discounted ticket prices for any and all team members going to the Insights Summit.

If my plans change, can I get a refund?

Plans can change and we want to offer as much flexibility as possible. If you register and then are not able to attend the summit, these are your options.

Cancellations:
If you would like to cancel your registration, you may do so up until Wednesday, Aug 28, 2024. You will receive a full refund minus a $50 processing fee. Registrants that send cancellation requests on or after Thursday, August 29, 2024 will forfeit their entire registration fee and are encouraged to transfer their registration to a colleague.

Transfers:
Registration transfers will be granted at any time. Please send your registration transfer request to Bryan Rippeon at brippeon@hiri.org.

 For information about sponsoring the HIRI Summit, please contact Pam Heidel at pheidel@hiri.org

Register

  • October 22-23, 2025

Have Questions?
We’re Here to Help!

Bryan Rippeon

Executive Event Producer
brippeon@hiri.org
301-712-8787

Lindsey Gajewski

HIRI Event Consultant
lgajewski@hiri.org
XXX-XXX-XXXX

Have Questions?
We’re Here to Help!

Bryan Rippeon

Executive Event Producer
brippeon@hiri.org
301-712-8787

Lindsey Gajewski

HIRI Event Consultant
lgajewski@hiri.org
XXX-XXX-XXXX

Event Sponsored By:

Interested in sponsoring? Contact Pam at pheidel@hiri.org