2024 Home Improvement Insights Summit

Stay Ahead of the Changes Impacting the Home Improvement Industry

  • September 18-19, 2024
  • Chicago, IL

Know Your Market.
Anticipate Change.
Drive Innovation.

The HIRI Home Improvement Summit brings together manufacturers, retailers, partners and all whose success is tied to the home improvement industry.

Most attendees work in strategy, insights and marketing and come to the Summit to craft smarter strategies, improve planning, and make better decisions. This is your opportunity to meet and network with representatives from the leading brands, partners, and experts in the home improvement industry.

Gather with experts in the housing and home improvement markets, as well as with colleagues and peers in the industry, to stay ahead of changes among customers and market drivers.

From the future of home improvement to the data behind it, we’ll dive deep into issues related to current events, marketing and media, technology and innovation, and health and the environment as well as issues shaping the industry now and in the future.


September 18 | 12:00pm – 5:30pm

  • Soft Landing for the Fed, but Nice Runway for Housing
  • Not in Kansas Anymore: The Shifting Home Improvement Market 2025+
  • From the Front Lines: The Pro’s Perspective
  • Consumer Insights: Power Shift
  • From Inspiration and Research to Purchase and Loyalty – What Trends are we Seeing from Today’s Omnichannel Home Improvement Shoppers?
  • Consumer Demand for Energy Savings


September 19 | 8:00am – 1:00pm

  • Stylish Trends to Timeless Designs: A Decade of Data on Home Remodeling with Houzz
  • Core Drivers of Home Improvement Spending and Regional Variations
  • How AI Will – and Won’t – Affect the Home Improvement Industry
  • How the Pro is Evolving (Demographics, Preferences Brand & Channel, Labor Challenges, etc.)
  • How Smart Home Technology is Changing the Home Improvement Landscape
  • Channel and Brand Loyalty Among DIY and Pro

Eric Lynch

Economist | NAHB

Todd Tomalak

Principal | Zonda

Bruce Case

President & CEO | Case Architects & Remodelers

David Pollard

Co-Founder | Liv Companies

Sara Gutterman

Co-Founder & CEO | Green Builder Media

Josh Banfield

Senior Business Lead | Google

Shea Browning

Brand Marketing Consultant | Google

Genevieve Becker

Head of New Ventures & Partnership | Thumbtack

Liza Hausman

VP of Industry Marketing | Houzz

Abbe Will

Senior Research Associate & Associate Director, Remodeling Futures | Harvard Joint Center for Housing Studies

Lynne Thomson

Principal, UX Research | Microsoft

Grant Farnsworth

President | The Farnsworth Group

Elizabeth Parks

President & CMO | Parks Associates

Lisa Copeland

Senior Director, Loyalty and Customer Marketing | Lowe’s Companies

Marriott Marquis Chicago

2121 South Prairie Ave, Chicago, IL 60616

HIRI has secured discounted room rates for $309/night at the Marriott Marquis. Room Rate guaranteed until 1pm CST, Wednesday August 28th or until room block is sold out.

We take pride in offering generous cancellation and ticket transfer policies. Learn more in the FAQ.

DeadlineHIRI MembersNon-Members
Early Bird Savings!Before July 1$700$775
Standard (Online)Before September 10$750$875
Onsite/Day OfSeptember 11 – 19$800$950


$700 – Super Saver Rate (Before July 1)

$750 – Standard Online Rate (Before September 10)

$800 – Onsite/Day of (September 11 – 19)


$775 – Super Saver Rate (Before July 1)

$875 – Standard Online Rate (Before September 10)

$950 – Onsite/Day of (September 11 – 19)

Receive an additional 15% OFF each registration when you
register 3 or more paid attendees from the same company.

Is the HIRI Summit open to non-members?

Yes! HIRI’s annual Home Improvement Insights Summit is open to all stakeholders in the home improvement industry, including non-members.

Is there a virtual attendance option?

This year, the HIRI Insights Summit will be solely an in-person event. Too much value is lost when you’re not in the room during the larger discussions and when you are not physically present to engage in smaller side-discussions with other attendees. Thus, in order to provide the most value to attendees, the 2024 HIRI Insights Summit is an in-person only event. We look forward to seeing you in-person!

My company is a HIRI member. Is there a discount?

Yes! One of the many perks of HIRI membership is discounted ticket prices for any and all team members going to the Insights Summit.

If my plans change, can I get a refund?

Plans can change and we want to offer as much flexibility as possible. If you register and then are not able to attend the summit, these are your options.

If you would like to cancel your registration, you may do so up until Wednesday, Aug 28, 2024. You will receive a full refund minus a $50 processing fee. Registrants that send cancellation requests on or after Thursday, August 29, 2024 will forfeit their entire registration fee and are encouraged to transfer their registration to a colleague.

Registration transfers will be granted at any time. Please send your registration transfer request to Bryan Rippeon at brippeon@hiri.org.

 For information about sponsoring the HIRI Summit, please contact Pam Heidel at pheidel@hiri.org


  • September 18-19, 2024
  • Marriott Marquis Chicago
    2121 South Prairie Ave
    Chicago, IL 60616

Have Questions?
We’re Here to Help!

Bryan Rippeon

Executive Event Producer

Pam Heidel

HIRI Operations Director

Have Questions?
We’re Here to Help!

Bryan Rippeon

Executive Event Producer

Pam Heidel

HIRI Operations Director

Event Sponsored By:

Interested in sponsoring? Contact Pam at pheidel@hiri.org