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Stay Ahead of the Changes
Impacting Home Improvement

Join Us for HIRI's Virtual Summit on September 21 - 23!

What Is the HIRI Summit?

HIRI's Summit gives you free access to the leading home improvement experts who offer advice and knowledge on all things in the industry. The industry has changed and will continue to change due to this novel time with COVID-19. The HIRI Summit is a one-stop-shop for getting a comprehensive understanding of what your company should do to stay ahead of the changes impacting home improvement.

The Summit provides information on the home
improvement industry, including:

Exclusive secondary research
Insights on shifts in the channel
Key market drivers
Changes in product & project preferences
Stay Ahead of the Changes
Impacting Home Improvement

Join Us September 21-23

REGISTER NOW

Summit Agenda

Check out the line up of experts for the 2021 HIRI Summit.

Day 1
Sponsored By
Focus: Market
  • John Raines: Looking past COVID: Analysing the US economy and politics in the months ahead
  • Ali Wolf: The State of the Economy and Housing Market
  • Rob Dietz: Housing Affordability Headwinds in 2021
  • Jessica Lautz: 18 Months Later: Where Does The Housing Market Go from Here?
Day 2
Sponsored By
CR Research Logo
Focus: Customer, Products and Projects
  • Jie Zhao: Wellness Trends in Home Improvement Markets Beyond COVID-19
  • Liza Hausman: Analyzing the Home Remodeling Industry: Trends, Motivations and the Pandemic’s Legacy
  • Therese Caruso: Home in a Post-Covid World
  • Taryn Boyd: Micro-Generational Chaos and Consequences
  • Zach Williams: Big Tech Shifts & How It Will Change the Building Products Industry
Day 3
Sponsored By
Focus: Channels
  • Doug Stephens: Reengineering Retail: The Future of Selling in a Post-Digital World
  • Russ Dieringer: At the Edges: Emerging Channels and the Capabilities Needed to Thrive
  • Craig Webb, Micah Mallace: Panel Discussion - Supply Chain Jitters: What’s Next?
  • Dan Tratensek: Independent Home Improvement Retailing in a Post-Pandemic Market
  • Grant Farnsworth: Trends in Contractor Supplier Behaviors - What has changed and why

Highlights From Past HIRI Summits

Don’t take it from us. See some of the key insights from
speakers and panelists.

Do not underestimate the effects that trade wars have on “bystander” countries and industries—firms can and have paid dearly for assuming they will be unaffected simply because their supply chains and/or end products are not being directly targeted.
David Logan
David Logan
NAHB
Non-Member Attendee
When you talk about sustainability as it relates to home improvement purchases, savings is not an effective message. Try to tie the benefit to health, and give Americans prescriptive steps to take to make it happen.
Suzanne Shelton
Suzanne Shelton
Shelton Group
Non-Member Attendee
Shopping and purchasing via mobile device is growing rapidly and must be a main strategy at retail.
Brendan Baby
Brendan Baby
The Home Depot
HIRI Member
The fundamentals of the home improvement market are strong, and housing stock and homeowner make-up are favorable in keeping the market strong.
Liza Hausman
Liza Hausman
Houzz
HIRI Member
Adaptation is key right now. We are in a space where media is constantly changing because technology is constantly changing. ‘Ask your neighbor’ has now become ‘Ask Google.’ When you can’t try before you buy, brands have to offer other modes like videos and reviews that make you feel like you are experiencing the process. Video has now become a trusted source for information, product transparency and added value.
Carisha Swanson
Carisha Swanson
Market Director at Hearst Media Group and House Beautiful
Non-Member Attendee
For home improvement, the shopper’s journey is not just ‘where do I find this?’ but more importantly ‘how do I do this?’ making the role of the associate critical.
Amy Anthony
Amy Anthony
Lowe's
HIRI Member
Tablet with HIRI Site

Register Now for the 2021
HIRI Summit

HIRI's Summit gives you free access to the leading home improvement experts who offer their knowledge on all trends in the industry. A one-stop-shop for a comprehensive understanding of what your company should do to stay ahead of the changes impacting home improvement.

You will receive 3 separate emails from GoToWebinar for each day of the Summit. If you haven't received the invites within a few minutes of completing this form, please check your spam folder.

HIRI Member EXCLUSIVE

Want to listen to the recordings? Become a member now and get lifetime access to the recordings from all three days of the Summit (along with $1,000,000 worth of research).