Detailed Agenda
11:00am – 1:00pm | Registration (Sponsored by C+R Research)
12:00pm – 12:45pm | Welcome Lunch (Sponsored by Yipit Data)
12:45pm – 1:00pm | Welcome Message & Research Highlights
1:00pm – 1:40pm
2026 Economic Outlook (Sponsored by Brunner)
The home improvement space is not on an island. This session looks at global economic factors alongside domestic factors to paint the current economic scene and draw it out into the future. Learn how these critical factors will impact your business in the months to come.
Danushka Nanayakkara-Skillington
Assistant Vice President for Forecasting and Analysis | NAHB
1:45pm – 2:25pm
Future-Proofing the Home Improvement Market: Key Drivers Shaping the Remodeling Landscape
This industry is changing rapidly. Economic uncertainty, demographic changes, increased volatility, and an underlying change in influence of participants within the home improvement market. What exactly is happening with housing (and home improvement), and what should the industry anticipate ahead?
2:25pm – 3:00pm
Consumer Mindset Shifts: Navigating Changing Values and Behaviors in the Home Improvement Industry
This session will examine how shifting consumer values and behaviors are reshaping the home improvement market. As trust in institutions declines, consumers are prioritizing personal control, self-investment, and deliberate choices. Attendees will gain insights to align strategies and products with these evolving needs.
3:00pm – 3:30pm | Networking Coffee Break (Sponsored by S&P Global)
3:30pm – 4:00pm
Closing the Gap: Understanding and Addressing the Residential Construction Labor Shortage
The work is there, and in fact, is building, but the labor is shrinking. This session dives into the data behind the current and future potential labor shortages, and the solutions to address them.
Ken Simonson
Chief Economist | The Associated General Contractors (ACG) of America, Inc.
4:10pm – 4:45pm
Building an Effective Multi-Channel Distribution Strategy
Managing multiple distribution channels such as direct, retail, wholesale, and online presents unique challenges that require a strategic, data-driven marketing approach. Join us for an engaging discussion featuring insights from three leading manufacturers on how to build and execute a powerful multi-channel marketing strategy. Attendees will gain actionable insights on optimizing customer engagement, selecting the right marketing mix, and driving business growth in a fragmented marketplace.
Joanna Lee
Brand Strategy Executive Director | Wray Ward
4:45pm – 5:15pm
How Climate Change and Resilience Will Reshape the Home and Housing Industry
As climate change accelerates, its impact on homeownership is more pronounced. This session will explore how to adapt to a new era of climate resilience, from innovative construction materials that can withstand extreme weather to remodeling strategies that address energy efficiency and flood prevention. Attendees will gain insights into how the growing focus on climate resilience will shape home insurance rates, repair trends, and housing policies, as well as how to include in your business strategy.
5:15pm – 5:30pm Closing Remarks & Networking Reception Welcome
5:30pm – 7:00pm Reception & Cocktail Hour (Sponsored by OpenBrand)
7:00am – 8:00pm | Breakfast
7:00am – 12:00pm | Registration (Sponsored by Circana)
8:00am – 8:30am | Welcome Message: Highlights from 2025 HIRI Research
8:30am – 9:00am
Navigating New Policies: The Impact of the 2025 Administration on the Home Improvement Industry
This session will analyze policy changes under the new administration and their impact on the home improvement industry. Topics include shifts in immigration, housing policies, building regulations, and tariffs affecting labor, costs, and project timelines. Attendees will gain insights to navigate regulatory changes and position their businesses for success.
Michael Zdinak
President | S&P Global
9:00am – 9:30am
Artificial Intelligence in Home Improvement & Remodeling: Transforming the Pro Experience
This session will explore how AI is transforming the home improvement industry by enhancing efficiency, personalizing experiences, and driving innovation. From AI-powered tools for homeowners to smart technologies for contractors, we’ll highlight key applications and future trends. Attendees will gain practical strategies for leveraging AI to stay competitive in a rapidly evolving market.
9:30am – 10:00am Networking Coffee Break
10:00am – 10:45am
Balancing Act: Navigating the Challenges of Serving Both DIY and Pro Customers in the Home Improvement Retail Landscape
Join industry leaders in this panel discussion on navigating the unique challenges of serving both DIY and professional (Pro) customers. Panelists will share insights on balancing product offerings, customer experiences, and marketing strategies to meet the needs of these distinct segments. Attendees will gain actionable strategies to drive growth and engagement in a competitive market.
Jennifer Castenson
Vice President of Ambassador & Industry Partner Program | Buildxact
10:45am – 11:15am
20 Home Design Trends for 2026
2025 brought in new home improvement design trends that had pros learning about resiliency, energy efficiency, and wellbeing. Where are these trends headed? What will stick and what is emerging for the first time? This session will uncover the top 20 trends that homeowners will demand next year.
11:15am – 11:45am
Pro Experience: The Evolving Digital Channel
Learn how ecommerce, and pro-channel purchases are evolving, how consumers are more involved, where rewards programs fit in and how rebates can tip the scales.
11:45am – 12:00pm Final Thoughts